LOGOTYPE + WEBSITE + MATERIALS
ART DIRECTION: JOEL WOODMAN
Arbor Collective is a multi-faceted brand that outputs three stunning product lines: Snowboards, Skateboards, and Apparel. As the clothing line specializing in bamboo fabrics and domestically-produced garments matured, the need for a separate logotype became apparent. The logotype is a contemporary and clean interpretation of the existing Arbor brand tree, and its adapted website and materials follow suit.